Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.
This article assumes that the reader knows what a banner ad looks like, but do you know how they work, and how you can derive benefit from them? Let’s define a few terms before answering these questions.
1. “Page views” or “page impressions.” These terms are interchangeable and they refer to the number of times that a page within a website has been displayed on a website.
2. “Banner view.” Like a page view, a banner view is the number of times that a banner has been displayed on website.
3. “Click through.” A click through is the number of times a website visitor has “clicked” on a particular banner ad and was transferred to the website of the banner advertiser.
4. “CTR.” CTR is the acronym for “click through rate,” which is the ratio of the number of banner view versus the number of times visitors have “clicked through” to your website. CTR is expressed as a percentage, so a click through rate of 1% means that for every 1,000 banner views, 10 visitors have clicked through to your site.
5. “CPM.” CPM is an acronym for “cost per M,” where “M” is the ancient Roman numeral for 1,000. Translation: CPM is the price your business will pay to have its banner advertisement displayed 1,000 times on a website, e.g, the cost of 1,000 banner views. So, for example, if the CPM to advertise on a site is $80.00 your business will pay $80.00 for every 1,000 banner views.
6. “ROS.” ROS is the acronym for “run of site,” which simply means that a banner ad is displayed on every page in a website, as opposed to being displayed only in a particular category of a website or only when a particular keyword is entered into a search engine.
Everyone who is in charge of a advertising or marketing department (that’s you if you’re the sole shareholder of the company) knows that advertising is, in large part, a numbers game. The more frequently your message is seen or heard, the more likely the consumer is to purchase your service or product. Take Mattress Mac with Gallery Furniture , for example. If you live in the Houston area, or if your radio can pick up the signal of almost any Houston area radio station, you cannot go a single day without hearing or seeing an advertisement for Gallery Furniture. Peppering your senses with constant reminders that “Gallery Furniture Saves You Money!” has enabled Mr. McIngvale to build his single location furniture store into an empire. (Of course, advertising alone won’t do it; you still must have a quality product or service). I have no scientific data to support this assertion, but I’ll make it anyway: I’m willing to bet that Gallery Furniture is known to more people in the greater Houston area than any other single business. How did that come to be? Mattress Mac understands the advertising numbers game and plays it better than anybody else.
Banner ads are a numbers game. The industry standard click through rate for online advertising in general is around .5%. Not 5%, but .5%. Doesn’t sound very encouraging for your banner ad campaign, eh? Well, there are ways to significantly increase the CTR of any given banner. The best way is by targeting a particular banner ad to a narrow audience, an audience that is looking specific for a product or service just like yours. Highly-targeted can boost your CTR to as much as 2%-3% or higher and significantly increase the traffic to your website.
Another valuable purpose of the banner ad is branding. Intertwined with the messages Gallery Furniture delivers about particular sales events or types of furniture is the company’s consistent and recognizable logo, color scheme, and tag lines. Your banner advertisements can, and should, perform the same function; they should be designed using your company’s logo and colors, at a minimum. Sometimes incorporating the tag line is the way to go, but other times you may want to advertise a particular special offer, product, etc. The important thing is that you take advantage of the numbers game by continually displaying your name, logo, and colors. The more visitors that see you, the more they will come to associate your name with your type of product or service, and the more likely they will be in the future to buy from you.
Henry J. Fasthoff, IVPrincipal & General CounselHoustonBusiness.com

Articles are the perfect promotional tool for your affiliates – they bring in more sales than banners, book covers, and ezine ads. Your affiliates can post them on their website, use them in their newsletter, or turn them into a free eBook.
One the easiest ways to build your affiliate program is to offer your articles as a zip file and allow people to replace the link in the resource box with their affiliate link.
Here is how to do it:
1. Copy all your articles as text files, formatted to 60 characters-per-line, to a single folder on your hard disk.
2. Create another text file in the same folder called ‘index of articles’ which lists each article by title and file name.
3. In the ‘index of articles’ write a brief message explaining how to join your affiliate program and how to customize the affiliate link in the resource box.
You can see an example of this at: http://www.ezine-writer.com/michael-southon-articles.zip” http://www.ezine-writer.com/michael-southon-articles.zip
Then just zip your ‘articles’ folder using WinZip. WinZip is free and can be downloaded from: www.winzip.com/download.htm” www.winzip.com/download.htm
To create a zip file using WinZip, just follow these steps:
1. Open WinZip and click on ‘File’ and ‘New Archive’.
2. In the ‘New Archive’ box, choose a folder where you want to save your zip file
3. Choose a name for your zip file and press OK
4. In the ‘Add’ window, browse until you find your ‘articles’ folder and double-click
5. Click on ‘Add with wildcards’
That’s it! Your articles zip file has been created.
Offer your articles zip file for free download in as many places as possible:
on the index page of your website
on your affiliates tool kit page
in the welcome message for your newsletter
in your email mini course
as a bonus gift to your customers
in your sig file
This technique will not only increase sales of your existing affiliates – it will quickly bring you dozens of new affiliates.
Good luck with your articles!
————————————————————Michael Southon has been writing for the Internet for over 3years. He has shown hundreds of webmasters how to use thissimple technique to build a successful online business. Clickhere to find out more: http://ezine-writer.com/————————————————————

Here is some tip that can maximize your Revenue from Google AdSense.

1.Write your own article.writing own article only contains 10 line is easy.It can make your Blog or website unique.This can maximize visitors and can help maximize your ad Revenue.

2.Add Link to your website in your article.To get More visitors.

3.Submit your article as many websites as You can.

4.Here is the important part

Make your web site a unique website.

Match the color of your ads with Your website.

That’s all now And more coming…

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